Josei (女性) literally meaning “woman” or “female”, targets the older female audience aged around 15 to 44. These series often contain slice-of-life, romantic tales with an adult woman (not always) as the main character. However, there are also some josei series that include elements of action and adventures that is becoming increasingly popular. Josei can also contain mature storylines that can vary from dark subjects like infidelity and rape to instigation into murders, but these are targeted for more mature audiences.
A good example of josei would be the series “Loveless”.Published In 2002, this series focuses on the 12 years old protagonist called Ritsuka Aoyagi who meets a mysterious 20 year old male named Soubi Agatsuma, who claims to be a good friend of Ritsuka’s brother, Seimei, who was murdered 2 years prior.
When Ritsuka inspected his deceased brother’s laptop, he discovers that an organization called ‘Septimal Moon’ was involved with his brother’s death. He also discovers that Seimei and Soubi were involved in spell battles that were invoked by carefully selected words.
Now, Soubi and Ritsuka have teamed up as they challenge Septimal Moon as they try to unravel the mystery behind Seimei’s death and Ritsuka’s amnesia, while forming an intimate bond along the way.
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